Truworths Vacancies 2025 – Digital Paid Media Specialist

Job Description:

We are looking for a Digital Paid Media Specialist to join our team in Cape Town. The Paid Media Specialist will be responsible for planning and executing PPC campaigns across multiple brands. This role requires a solid understanding of Google Ads campaign management.

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Job Responsibilities:

• Digital Research – Keep up to date with the latest developments in the digital advertising arena. Ensuring that campaigns are taking advantage of any new features available, best practices and brands remain relevant.
• Campaign Testing – Ensure that campaigns are continuously learning and adapting by implementing tests across digital campaigns. Planning an approach, executing and sharing the knowledge with team members.
• Reporting – Report on ad and campaign performance.
• Implement campaigns – Create, execute and manage digital advertising campaigns. Google Ads and Facebook paid media implementation, including technical know-how, accurate campaign structure, managing spend and budgeting.
• Monitor campaign performance – Track and analyse campaign performance on a day-to-day basis to ensure campaigns are performing at an optimal rate. Making adjustments to meet KPI objectives. This includes the daily monitoring of budgets, keywords, campaigns, and overall account health

Job Requirements:

• Minimum three years’ experience in managing Google Ads campaigns
• Experience in e-commerce campaigns
• Passionate about all things digital
• Strong communication, visualisation and presentation skills
• Strong analytical skills with the ability to interpret data constructively
• Experience using Google Analytics and Google Tag Manager
• Is naturally curious, wants to understand how things work.
• Sure of themselves and confident in their abilities.
• A team player who is proactive and able to work independently.
• Is enthusiastic about all things digital.
• Keeps up to date with the latest developments in the digital advertising arena.
• Work well under pressure
• Ability to multitask and plan across a range of projects
• Relevant degree
• Google AdWords and Analytics certified
• High levels of self-motivation and autonomy
• Continually look to innovate, learn and resolve problems

Job Details:

Company: Truworths

Vacancy Type: Full Time

Job Location: Cape Town, Western Cape, SA

Application Deadline: N/A

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