Metropolitan Vacancies – Technical Communication Specialist

Job Description:

Develop tools, modules and communication to promote, support and enhance the Client Value Proposition. People in this role work as part of the solution design team. They bridge the gap between external above-the-line marketing, and the solution design and internal communication sides of the business. They work with a cross-functional team to ensure that the solutions are successful in a wide variety of financial adviser and client engagements that include print (paper), web-based and other electronic media. Their strategy is the development of sales and marketing material that resonate with clients and promote our solutions across sales channels.

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Job Responsibilities:

• Co-ordinate and monitor content deliverables from end to end to ensure successful delivery of marketing material
• Collaborate on client journey and solution design through client insights gathering and the analysis thereof.
• Collaborate with teams to identify trends, opportunities, threats and environmental influences which impact on target segments.
• Monitor and analyse client experience, distribution experience and sales volumes to make recommendations that will enhance the sales process and close gaps in solution understanding.
• Clearly and accurately explain the solution, its unique selling proposition, the more advanced features, and how to use and implement them through the supporting collateral.
• Develop support material for launches of modules and solutions, co-create incentive campaigns, and participate in road shows to promote the solution across sales channels.
• Create and adjust all content copy as necessary and apply language, grammar and spelling checks. Proofread all final documents.
• Collaborate with teams to monitor and analyse competitor marketing activities to ensure that the planned marketing communication and activities are well positioned and relevant.
• Collaborate with the training, marketing and channel support teams and provide relevant information/content to help them create quality content to ensure correct knowledge transfer to clients and sales channels.
• Design and develop innovative communication tools, sales applications and marketing material for all print, web-based and other electronic media aimed at both financial advisers and clients. Maintain this collateral to support the client value proposition and bring the identified client experiences to life.
• Give input into solutions design, marketing campaigns, and advertising across Metropolitan to monitor consistency in all client-facing communication.
• Collaborate and co-create the technical marketing content that describes the solutions’ ability to address client needs. This content should ensure all sales channels understand the solution and can clearly communicate the message.

Job Requirements:

• Matric/Grade 12
• 3 – 5 years working experience in the Life Insurance and/or Financial Services industry
• 2 – 3 Years’ experience in marketing communications and translating technical information into client friendly communication.
• Three year degree or marketing related diploma
• Computer skills: Word, Excel, PowerPoint

Job Details:

Company: Metropolitan

Vacancy Type: Full Time

Job Location: Western Cape, South Africa

Application Deadline: N/A

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