
Website Fidelity Services Group
Job Description:
- Ensure that perception of thought leadership and good corporate citizenship is maintained through positive PR – change behaviour, attitudes and opinions
- The incumbent will source and distribute good news stories, new products, suburb and/or market specific information, general communications and alerts via various mediums to customers, the media and other interested parties
- Craft, design and execute regional communications plans aligned to marketing for the respective regions
- Influence stakeholder behaviour in support of the brand vision and business priorities through effective and timely external communications and reputation management to build trust and credibility
- Collaborate with the business on PR and marketing regional specific plans
- Develop and distribute communication material via appropriate platforms – email, social, SMS etc
Job Responsibilities:
- Build on media relations
- Identify suburb specific communication tools and partner with community leaders to utilise tools to communicate key messages that ultimately drives customer awareness of the brand, our activities and capabilities
- Media monitoring
- Ensure regular reporting on success of regional communications activities
- Take on additional communication projects as required
- Investigate appropriate communication platforms utilised by communities, cities or on a national basis for distribution of communications
- In alignment with the national marketing and communications strategy, plan and implement promotional campaigns
- Grow awareness, liking and consideration for the Fidelity brand in the region through consistent messaging, relevant positioning and positive communications initiatives
- Coordinate all above and below the line marketing and communications activities in locations of responsibility, ensure share of voice in the regions
- Manage, distribute and analyse customer satisfaction surveys
- Compile relevant and accurate internal communications
- Manage and work closely with PR agency to increase share of voice, reporting, best practices and insights
- Ensure a consistent brand experience at all touchpoints
- Develop, deliver and manage regular social media and WhatsApp collateral to grow both brand awareness and brand positioning
- Formulate communications policies that aid in representing the organisation to customers, stakeholders
- Segment customer base to appropriately define target audiences for optimal relevance of communication
Job Requirements:
- Good time management
- Minimum 6 years’ as a corporate Communications specialist
- Agency experience advantageous
- B-degree in Communications – minimum criteria
- Ability to establish and maintain internal networks – organisational agility
- Customer focus
- Good written and oral communicator
Job Details:
Company: Fidelity Services Group
Vacancy Type: Full Time
Job Location: Durban, KwaZulu-Natal, SA
Application Deadline: N/A
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